IBM Watson is a cognitive system that creates a new partnership between people and computers that improves and scales human expertise. Its clientele is comprised of businesses, scientists, researchers, and governments. IBM Watson enables its clients to analyze and interpret all of their data, including unstructured text, images, audio, and video, while providing personalized recommendations by understanding users??? personality, tone, and emotion. With the help of the system, its users have the ability to utilize machine learning to grow the subject matter expertise in their apps and systems as well as create chat bots that can engage in dialog. IBM Watson was founded in 2014 and is operated from Armonk, New York.