At a glance
| Attribute | Instinct | Muse |
|---|---|---|
| Company | Noah Shinn / Spear Street Capital (reported $10B valuation, Oct 2026) | Meta |
| Availability | Invite-only as of October 2026 | Generally available |
| Where you use it | iMessage, WhatsApp, email, and calling (per reporting) | Email, Slack, WhatsApp, Telegram, text, and connected apps |
| What it does | Acts as a personal concierge handling tasks, coordination and requests | AI agent that reads context, answers questions, takes actions across messaging and tools |
| Public pricing | Not publicly listed (invite-only) | Not publicly listed |
Based on public reporting and company pages as of October 19, 2026. Plans and features change, so check each vendor before choosing.
When each is the better fit
Choose Instinct if: You have access (it's invite-only), you want a high-touch personal concierge experience, and you value the ability to reach it via phone call as well as messaging.
Choose Muse if: You want an AI agent that's generally available, works across the Meta ecosystem and messaging platforms, and integrates with a wider set of connected apps.
Looking for an AI coworker in Slack? Try Geniusly
If you're looking for an AI assistant for your team in Slack rather than a personal concierge, consider Geniusly. It's an AI coworker in Slack that prepares briefs, reports and handoffs from your connected tools (Gmail, Drive, Sheets, Google Ads, Linear, GitHub).
How it's different:
- Works in Slack first, with short follow-ups on WhatsApp, iMessage or SMS
- Focuses on team preparation work: briefs, reports, handoffs
- Mostly read-only: prepares work for review, doesn't send on your behalf
- Free plan, $0 to get started
- Especially useful for agencies and client-services teams
Questions & answers
Is Instinct available to the public?
No, Instinct was invite-only as of October 2026. Check their current status.
Is Muse from Meta?
Yes, Muse is Meta's AI agent.
Can I use either in Slack?
Muse lists Slack among its channels. Instinct's public channel list focuses on iMessage, WhatsApp, email and calling.
What's the pricing?
Neither Instinct nor Muse listed public pricing as of October 2026. Instinct is invite-only.